In the current downturn of the agricultural machinery industry, how to highlight the siege or stabilize their position in the market? improve product quality? Price reduction? Product homogeneity is serious, the product will be copied, the price will be lower. The reporter believes that in today's situation, in addition to good product quality, good after-sales service is the basis for success. In addition to satisfying the original users, it can also attract more new users to buy through word of mouth.
Why is the after-sales so important? The reporter often hears feedback from some users and sees their messages saying that after buying a certain manufacturer's product, there is a problem, the after-sales phone can't be reached, no one can answer it, it's blocked. They really have no complaint and it is very distressing. The reporter also learned that when they choose products nowadays, most people say that in addition to product quality, they pay more attention to the after-sales of the manufacturer. Even if the price is much lower and the after-sales is not feasible, they will not choose because they are really afraid of the problems during use, and there was no sense of helplessness to solve.
Now it is the peanut harvest season, the reporter visited Henan and other places to learn about the peanut harvest. I visited several places and found that 80% of the peanut harvesters used by everyone are Zhengzhou Zhonglian 4HZJ-2500 self-propelled peanut picking harvesters. Such a high market share can be said to be very rare. It turned out that apart from the product itself being very clean, very fast, low impurity content, and less broken, the most praiseworthy of users is their after-sales service.
Users feedback that Zhengzhou Zhonglian always actively provides after-sales service to users. After the machine is sold, it will send users lubricants and spare parts from time to time, actively ask users about the recent use of the machine, and They also maintain the machine regularly.. When the reporter visited in Queshan County, he happened to encounter the staff of Zhengzhou Zhonglian to send lubricants and spare parts to farmer Mr. Xiong, and Mr. Xiong also said that when he went to Inner Mongolia last year, manufacturers The after-sales team is personally stationed in the local area and follows them to the ground to provide after-sales service at any time. How can this proactive service keep users from moving?
Everyone knows that during the operation season, it is a rush to harvest. To do more, you can earn more. If the machine is broken for hours or even days, it is a huge loss for farmers. Among them, a user in Xinye County told reporters, "I just bought a peanut harvester from Zhengzhou Zhonglian, and they have trained me for a long time, and I will also operate it. Who knows that I am also a farmer for the first time and used it for a while. After one time, I accidentally made a mistake, causing the machine to malfunction, and it was still in the middle of the night. There was no way to call the after-sale service, meaning that they would come back to repair in the morning. As a result, they rushed over to deal with it as soon as possible , I repaired it in the middle of the night, almost didn't delay my work, I was very moved.
In addition to providing after-sales service proactively and in a timely manner, Zhengzhou Zhonglian also provides long-term after-sales service. The reporter learned that Zhengzhou Zhonglian has established a professional after-sales service system to ensure the quality of after-sales services; maintenance personnel are also trained , Excellent skills; also established a comprehensive user management system and files, after-sales staff will make regular visits, no matter how long the machine is sold, whether the warranty period has passed, this long-term after-sales service has always existed.
In fact, not only after-sales, throughout the pre-sale, during the sale, Zhengzhou Zhonglian provides a series of perfect services. Before the sale, the sales staff introduced the product's performance, technology, use, price, and subsidy policies to users in detail, so as not to deceive. , Transparent; during the sale, the technical staff will introduce the user to the machine use, maintenance, troubleshooting and other knowledge in detail, and use the user to make it proficient.
The after-sales manager of Zhengzhou Zhonglian also told reporters: "In fact, we especially understand these people. In the process of using, we did not properly use and maintain our peanut harvester in accordance with the instructions, resulting in We all understand the failures that could have been avoided. Therefore, in addition to solving them in the first place, we also told the dealers and after-sales staff many times. Be patient and tell users the basic usage and maintenance methods. Compare them if they do n’t work. Key messages are written in vernacular. Our mission is to guarantee sales with services, promote sales with services, and retain customers with services. "
The reporter then went to the dealer of Zhengzhou Zhonglian Peanut Harvester to survey. One of them, Mr. Hu told the reporter: "The product is too hot, and several more will be set out today. At present, the supply is tight. Wait, the factory is already working overtime, and the user calls me every day to ask if I have arrived. "Of course, the perfect after-sales service must also cooperate with good products. Zhengzhou Zhonglian 4HZJ-2500 self-propelled peanut picking and harvesting machine, it can be said that in 2018 and even previous years, it occupied 80% of the peanut harvest market. Good products, good sales, and then word of mouth. Production and sales are booming this year.
