Henan is a big province of peanut cultivation, and the hard work of picking up peanuts is particularly memorable for farmers. The local enterprise Zhengzhou Zhonglian Harvest Machinery Co., Ltd. (hereinafter referred to as "Zhengzhou Zhonglian") resolutely chose to "advance" in the field of peanut harvester R & D, which has a unique advantage. "In the 2017 peanut harvest season, seven users saw the harvest effect of the machine at the scene. They immediately came to the factory to pick up the goods, but there were only four machines left at the factory, and they finally thought of 'grabbing.'" The manager Chen Chengfeng always remembered this past event and it was difficult to hide his excitement. What kind of magic is it? In most agricultural machinery enterprises "tighten their clothes and eat less," Zhengzhou Zhonglian can grow against the trend? The reporter walked into Zhengzhou Zhonglian to find out.
Focus on the harvester field
When the reporter walked into the factory of Zhengzhou Zhonglian, he didn't see the brand-new office building. Correspondingly, the conference room was simple but clean. "Our company always advocates a pragmatic spirit. We must spend every penny very precise, invest in product research and development, and use products and services that satisfy customers." As the reporter saw in the production workshop, regardless of Whether it is the external spray painting technology of the agricultural machinery or the internal parts technology, Zhengzhou Zhonglian is unequivocal. The production workshop area is clearly divided, the parts are arranged neatly and orderly, and the operation site is well organized.
Chen Chengfeng told reporters that the Zhengzhou Zhonglian was established in 1995 and is a veritable "old plant area", formerly known as the Zhengzhou Harvester Factory. The popular "Xinjiang-2A" series of self-propelled grain combine harvesters are from this place. At that time, the wheat harvest went south to the north, and 80% of the country's wheat harvesters were Xinjiang-2A. In 2007, the company was renamed Zhengzhou Zhonglian Harvest Machinery Co., Ltd. through restructuring and after asset reorganization. For so many years, Zhengzhou Zhonglian has been devoting itself to harvesting machinery business.
"We only make a series of harvesting machinery products, and we want to make Zhengzhou Zhonglian the most professional manufacturer of harvesting machines." Chen Chengfeng's statement is not only a promise, but also a statement of the company's positioning, and it has been the company's determination for more than ten years. Perseverance. Facing the large-scale decline of the agricultural machinery market in recent years, how to survive? How to develop? In Chen Chengfeng's eyes, only innovation, innovation and re-innovation are the only way to "live well". Based on the original wheat harvester, Zhengzhou Zhonglian has continuously enriched its product line. Now it has more than a hundred products in three categories: grain, corn and peanut. In 2012, Zhengzhou Zhonglian self-propelled corn harvester gained popularity throughout the Huang-Huai-Hai region by virtue of its short-cut header, high efficiency in pulling stems, and fast harvesting speed. It has sold more than 700 sets in Zhengzhou, Henan alone. In 2013 and 2014, the production and sales reached more than 3,000 sets for two consecutive years, which has been unanimously recognized by the majority of users. So far, more than 100,000 harvesting machines have been delivered to the society.
However, the market demand for any one product is not rising linearly. By 2015, the traditional categories of the domestic agricultural machinery industry have ushered in an unprecedented cold winter period. The price of corn has fallen, the market has fallen, and the purchasing power of users has fallen sharply. Where is the way out for traditional agricultural machinery manufacturing companies? How to survive and develop is the first question for business management. Zhengzhou Zhonglian resolutely insists on continuous innovation and timely transformation.
If it is said that the development and production of incorrect and high-efficiency corn harvesters is a strategic choice for Zhengzhou Zhonglian to find the market in time, then in 2015, it is wise to choose to enter the peanut harvester and develop and produce 4HZJ-2500 peanut machines. Lift. "We always keep an eye on the market and have conducted in-depth investigations on many projects. We have conducted investigations and investigations one by one, and finally decided to enter the field of peanut picking and harvesting machines. I have a rich background and decades of experience in harvesting machinery, so I believe that I can do it well. "Chen Chengfeng said.
Peanuts are the main oil crops and cash crops in China, and their planting income is relatively high. Therefore, peanut cultivation has become the "new favorite" for many farmers. Henan, Shandong and other places as the main peanut planting areas, the demand for peanut mechanized harvesting has gradually emerged. At last year's China International Agricultural Machinery Exhibition, reporters interviewed several peanut harvester manufacturers, and they all said that there were only a few companies that produced peanut harvesters in 2016 and 2017, but in 2018, they thrive. There were dozens of them, which became a fire in the cold winter market of agricultural machinery.
Compared with wheat and corn harvest, the peanut harvest time is nearly three months each year, which puts forward higher requirements for the reliability of the core components of the product, and strict quality control has become a tight spell of Zhengzhou Zhonglian. It is understood that Zhengzhou Zhonglian adopts an advanced "OEM" operating model, has nearly 30 years of professional manufacturing experience, and has a complete harvester outsourcing supporting system and marketing service network. At present, the company has more than 300 marketing service outlets throughout the country, and more than 150 cooperative sets for outsourcing and supporting parts and components, which together strictly control product quality. It turns out that Zhengzhou Zhonglian has done it. Since 2015, after harvestereful research and development and testing, Zhengzhou Zhonglian Peanut Harvester went on sale in large quantities in 2017. In that year, it achieved sales of nearly 300 sets, soaring to thousands in 2018, becoming the favorite of many peanut growers product.
"Zhengzhou Zhonglian's self-propelled peanut picking and harvesting machine is the product of choice for users. By the end of 2018, it has a market share of more than 40% in Henan and a market share of more than 35%." Chen Chengfeng's confidence in his product is not blind. Yes, because in the field of harvesting machinery industry, Zhengzhou Zhonglian has nearly 30 years of technology accumulation and precipitation. It is understood that in 2017, the 4HZJ-2500 peanut machine was quickly pushed away in the market. Seven users in Zhengyang County, Henan Province saw the effect of the peanut harvester and came to Zhengzhou Zhonglian to prepare for a harvester purchase. There are only 4 sets left, so there is a scene of "grabbing" buying peanut machines.
"Except during the peak sales season, our peanut harvesting machine can easily achieve dozens of orders at a promotion meeting." Chen Chengfeng told reporters that in early 2019, he booked the machine on-site at a promotion meeting in Zhengyang County, Zhumadian, Henan. It is as high as 35 sets, which is enough to explain the user's recognition of the product. "A dealer told me that compared with similar products, our peanut harvester operation can increase the user's income by nearly 20 yuan / mu; and after the user sees the effect of the harvest, he made a special trip to buy the machine He said that the reason why the peanut harvester is so popular is that this machine can finish the process of picking, cleaning, separating the vines, chopping the vines, and putting them into the box after the peanuts are dried. Moreover, the young fruit is cleanly picked, completely separated, and the fruit breaking rate is low. At the same time, the traditional links of picking and cleaning peanuts to the field are eliminated, and the labor is further released, realizing a revolution in peanut harvest in China.
Facing the phenomenon of highly homogenized products in the agricultural machinery market, Chen Chengfeng has his own ideas. "it can’t be a forest when there is noly one tree, there must be competition in the market. Enterprises are open. They need to compete and cooperate with their peers to jointly optimize the market." He believes that in the face of competition in the market, companies can only do their own things. Well, the product proves that the user's choice is right. It is reported that this year, Zhengzhou Zhonglian peanut harvester production and sales will achieve an increase of 35% on the basis of 2018, Chen Chengfeng seems confident in this goal.
