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Zhengzhou Zhonglian Peanut Harvester Enter The World's Second Largest Peanut Producing Country's Market.

2020-10-17

Export business increased significantly year-on-year!  

 

Affected by the global epidemic, the export business of domestic agricultural machinery companies has generally declined to varying degrees. Industry insiders have asserted that under the influence of the epidemic, it is difficult for agricultural machinery export business to fully recover in the short term, and export-oriented enterprises must be prepared to spend the "dark moment". However, under such an "epidemic test", Zhengzhou Zhonglian Harvest Machinery Co., Ltd. (hereinafter referred to as "Zhengzhou Zhonglian")'s peanut machine export business has handed in a beautiful answer. "As of September of this year, Zhengzhou Zhonglian's export business has increased by nearly 50% year-on-year, and it has exported peanut machines to India, the world's second largest peanut producer. At the same time, it has also developed new markets such as North Korea and Kyrgyzstan." Mr. Ji Ping said, director of the Zhonglian E-commerce Department, told the reporter.

 

 

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It is a crisis and an opportunity. Since 2010, Zhengzhou Zhonglian began to deploy overseas markets. The company's main wheat and corn harvester were the first time to go abroad and gradually sold to Central Asia, Southeast Asia, South Asia, Africa and other regions. In 2015, the traditional categories of the domestic agricultural machinery industry ushered in a severe adjustment period. As a traditional agricultural machinery manufacturer, Zhengzhou Zhonglian actively sought to change. Based on in-depth research and analysis of the market, Zhengzhou Zhonglian chose to enter the peanut harvester market. After careful research and development and testing, the Zhengzhou Zhonglian peanut harvester was launched in 2017, and at the same time, together with the wheat harvester and the corn harvester, as the three main series of Zhengzhou Zhonglian to expand overseas markets. "Since Zhengzhou Zhonglian's peanut machine was launched, we have actively participated in product exchange and display activities at home and abroad, and have also carried out advertising on foreign agricultural machinery related platforms. The most important thing is that our engineers continue to improve the product performance and quality of the peanut machine. The performance and quality of the products make more customers at home and abroad pay attention to us and trust us." Mr.Ji ping said. Opportunities are always reserved for companies that are prepared. The domestic epidemic is basically under control this year, and when the foreign epidemic situation is still unclear, for overseas exports, the crisis of the epidemic is also an opportunity. "After the domestic scientific and orderly resumption of work and production, the company's production capacity has gradually increased to a normal level, which can meet the purchase needs of overseas users. However, currently affected by the epidemic, the cost of foreign labor has increased and there is a higher risk of infection. At this time, the advantages of mechanized operations will become more prominent, and the demand for machines will increase. Therefore, we are more actively seeking foreign customers while ensuring domestic sales performance." Mr.Ji ping said.

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Talking about the epidemic with professional products brings more thinking to companies. For operators, core competitiveness is not prominent enough, and customers cannot gain trust and cooperation in special periods. Products are the foundation of core competitiveness. In the course of more than 30 years of development, Zhengzhou Zhonglian has always been based on user needs, continuously optimizing product performance and pursuing product quality. "The peanut machine exported overseas this year is our company's new peanut machine in 2020. There have been more than 20 improvements on the basis of the original model. The most important thing for us is to make products that satisfy customers and use professional Products speak." Mr.Jiping said. It is reported that Zhengzhou Zhonglian's 2020 4HZJ-2500A self-propelled peanut picking and harvesting machine has just won the "2019 China Machinery Annual TOP50+ Market Leader Gold Award" and the "2020 China Agricultural Machinery Industry Annual Award Product Gold Award". "The reason why overseas export business has achieved relatively good development this year is that our domestic peanut machine has its own advantages. Compared with European and American machines, domestic machines are suitable for small and complex plots and have strong anti-interference ability. In the domestic market, our only peanut machine competitor of Zhengzhou Zhonglian is ourselves; on the other hand, we have a deep understanding of overseas customers. For example, our recent bulk export order to India is based on local planting varieties, The purpose and other custom production machines are more suitable for local operations to ensure user satisfaction." Mr.Ji ping said.


 

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Explore "services on the cloud" to ensure the quality of cooperation

 

During the epidemic, cross-border meetings and negotiations were difficult to achieve. In order to ensure the quality of cooperation, Zhengzhou Zhonglian actively explored “services on the cloud”. “It took about 3 months from the initial contact of the Indian order to reaching the cooperation intention. During the period, there were 7 or 8 formal video conferences. There are countless informal communications anytime and anywhere.”Mr. Jiping said the Indian buyer. It is a Fortune 500 company and its procurement process is very rigorous. During the order negotiation, because it was impossible to actually go to the local area for inspection, it was necessary to understand the actual needs of users more carefully, and timely and patient online communication finally made Zhengzhou Zhonglian win the trust of buyers. In addition, the after-sales service of foreign trade orders in the epidemic is also an aspect of great concern to users. "Zhengzhou Zhonglian listed the precautions for the use of the machine in advance for the user, and provided video guidance for the operation. The vehicle is equipped with vulnerable parts. If the user has a problem with the machine during use, we also provide online remote service. If the customer encounters For problems that are difficult to solve, our company will adhere to the excellent domestic service style and go to local after-sales support services.” Ji Ping told reporters that Zhengzhou Zhonglian will consider users more comprehensively, explore as many “cloud methods” as possible, and do everything Users provide timely after-sales service. "We will not only be the best in the domestic market, but in the future will continue to expand the international market, polish more products, and promote more publicity, so that domestic agricultural machinery can be recognized by more international markets." Mr.Jiping said that in the future, Zhengzhou Zhonglian will also Will continue to expand overseas export business. Actively respond to the national "One Belt, One Road" initiative and firmly implement the "Going Global" strategy.