Liu Shikui, user of the first Zhonglian peanut harvesting machine in Shuangliao City, Jilin Province, "everyone earns money"
Liu Shikui, a native of Crouching Tiger Town, Shuangliao City, founded one of the largest farming and breeding cooperatives in the local area. After purchasing the first Zhonglian peanut harvesting machine in Shuangliao City in 2019, I will continue to buy it in 2020. At the same time, I will drive surrounding friends to purchase multiple Zhonglian harvesting products in a row. Liu Shikui: "Good products, everyone can earn money!"
Liu Shikui, user of the first Zhonglian peanut harvesting machine in Shuangliao City
◆ Stepping on the product outlet is the key
"It is not easy to eat a good meal of agricultural machinery service, and it is the key to step on the product outlet." Liu Shikui has a lot of feelings when he looks back on his 20 years of working experience. When he was young, Liu Shikui didn't go out to work like most people in the village, but settled down in the countryside with peace of mind. "The idea of staying is very simple. I don't want to wander away from home, and I can farm freely. As long as I work hard, I can support my family."
After several years of training in the life of agricultural machinery operators, Liu Shikui, who was only 30 years old, founded a local agricultural machinery cooperative with his family, brother-in-law and brother-in-law. At the beginning of the establishment, he only did some traditional ploughing business. The flexible Liu Shikui stepped on it. It has gradually completed the accumulation of market nodes such as deep loosening and corn harvesting, and has become the largest local cooperative.
Liu Shikui: "Agricultural planting has a profit-making cycle, and we who are engaged in agricultural machinery services have to predict the cycle in advance. For example, when raising corn harvesters in the early days, the initial one year can pay back, and if you catch it, you can make money. There will be no chance, so I buy new equipment, I have to consider purchasing equipment with greater profit opportunities in the future, and step on the market demand.”
The author (left) Liu Shikui (right), a post-90s partner of Brother Liu (middle)
◆ The first Zhonglian peanut harvester in Shuangliao
Liu Shikui still remembers the scene of seeing Zhonglian's peanut harvesting machine in early 2018: "When I was watching the video, I saw a similar corn harvester to pick up peanuts, and the actions from picking, threshing, and weeding were done in one go! At that time, I felt the first time. It is this equipment that has local drama."
Liu Shikui judged the reasons for two reasons. First, peanuts are economic crops, and the price has performed well in recent years. The peanut planting area in Shuangliao has increased year by year, and even local farmers have planted peanuts in Inner Mongolia. Second, local peanuts are still picked up. The traditional "land fishing" is very inefficient. It only operates more than 10 mu of land a day, and there are fewer and fewer young people in rural areas. This kind of low-efficiency machine is only a transitional product.
If you have money, everyone will make money together"--Zhonglian Harvest 2022 4HZJ-2500A Self-propelled Peanut Picking Harvester
Liu Shikui contacted the staff of Zhengzhou Zhonglian, the publisher of the video, and hoped to see the car on the spot. At that time, there was no Zhengzhou Zhonglian peanut machine agent in Shuangliao, and the closest agent to Liu Shikui was in Liaoning! Liu Shikui immediately drove to the Liaoning agent hundreds of kilometers away for a test drive. After the on-site test drive, he quickly ordered the 2019 Zhonglian peanut harvester. This time, Mr. Liu became the No. 1 Zoomlian peanut harvester in Shuangliao. users.
In 2020, Liu Shikui chose to purchase another 2020 Zhonglian peanut harvesting machine, and two sets of equipment worked nearly 6,000 acres in more than a month. At the same time, Liu Shikui, who introduced and motivated surrounding friends to purchase multiple Zhonglian peanut harvesting machines, stepped on the air: "Everyone earns money."
◆ Zhonglian's harvesting service has been upgraded again, and it is no longer difficult to purchase machines
Zhengzhou Zhonglian has been focusing on harvesting machinery for 30 years. Once its self-propelled peanut picker was launched, its sales increased explosively by relying on efficient operation efficiency, stable quality and good after-sales. According to authoritative statistics, the self-propelled peanut picker harvesting market, Zhengzhou Zhonglian has a market share of 45%, and some markets have an astonishing 90% market share.
Zhengzhou Zhonglian products go abroad, allowing more overseas customers to use Zhonglian Harvest products
In addition to the intensive distribution of dealers and after-sales outlets in the traditional market, Zhengzhou Zhonglian is also actively deploying in some emerging markets. It has set up hundreds of customer reception centers and dozens of spare parts warehouses across the country to facilitate customers to experience test machines nearby. At the same time, it cooperates with multiple platforms to actively expand overseas markets, so that more overseas users can experience Zhonglian Harvest products.
In 2022, Zhengzhou Zhonglian Service will add financial means to provide users who purchase Zhonglian Harvest products with zero-rate financial support for 6 months, allowing dealers to sell equipment and users to buy equipment without pressure.
