It is needless to say that everyone knows the development of the agricultural machinery industry in the past few years. The market is bleak and the competition in the industry is fierce. But no matter how bad the market is, some people stand out in adversity. Baofeng County Hongtai Agricultural Machinery Sales Co., Ltd. (hereinafter referred to as Hongtai Agricultural Machinery) is one of them. What's the secret? The reporter interviewed Ms. Zhu Xiangfan, the company's general manager.
Based on Baofeng, breakthrough in strength!
According to the reporter's understanding, Hongtai Agricultural Machinery was established in 1998 and was founded by General Manager Ms. Zhu Xiangfen. The company is currently located in the north of the western section of Beihuan Road in Baofeng County. It mainly sells agricultural machinery such as harvesters, tractors, and sowing machines. Mr. Zhu worked in a certain unit and started his own business after being laid off. He founded Hongtai Agricultural Machinery. The company has been developing for almost 20 years. From a small company to a farmer's company for farmers in Baofeng County, Mr. Zhu is also famous in developing countries. .
More than sales, I want to do more
President Zhu told reporters: "It's been almost 20 years since I sold agricultural machinery in Baofeng County, and I have become friends with many agricultural machinery buyers. I hope that every farmer who buys agricultural machinery in our company can make money. If they can't make it, I ’m even more distressed than they are. I ’m most impressed by a farmer friend. At first, the condition of the family was very bad. Come to me to buy agricultural machinery. I said you use it first and then step by step. From buying small farm tools to buying several machines, including corn and wheat harvesters, I am very happy for him. I have always told our employees that we not only sell agricultural machines, but also serve the local people and let them all get money! "
After the reporter's interview, President Zhu also took the reporter personally to learn about the summer harvest in the nearby field, asked the farmer to use the wheat harvester, and saw that President Zhu was not afraid of the summer heat, and he was like a friend in the wheat field with the farmers. Talk, maybe that's why President Zhu succeeded.
The development of the company requires both its own efforts and "take the good chance"
The so-called company development, President Zhu has repeatedly selected, as a dealer, of course, his own efforts need, of course, choose a reliable agent manufacturer. It can be said that the selection of Zhengzhou Zhonglian's products is a turning point for our company. I started to represent Zhengzhou Zhonglian's products in 2005. At that time, I also looked at several manufacturers. After the final screening, I still chose Zhengzhou Zhonglian. It turns out that my vision is not bad. Zhengzhou Zhonglian has contributed a lot to the company's development so far! "Said President Zhu proudly.
There is no doubt that there are so many manufacturers of similar products. Among many manufacturers, President Zhu chose Zhengzhou Zhonglian. What moved her? It turned out that Zhu always went through a variety of understandings, including dealers from other places telling her that sales were good, and farmer hands telling her that the product was very good, both in quality, after-sales and price, were very satisfied, and President Zhu began to represent Zhengzhou Zhonglian products, from Xinjiang-2 at the beginning to Xinjiang-8 now, to the corn harvester, are basically agents. In recent years, the market is not very good. In this case, Mr. Zhu alone should earn nearly 3 million RMB from Zhengzhou Zhonglian last year.
The reporter saw that the 4HZJ-2500 peanut picking and harvesting machine from Zhengzhou Zhonglian was added to the compound of the Zhu Corporation. "When the peanut harvester has not arrived, many users have asked it. In 2018, this peanut harvester can be said to be too hot and almost out of stock! Many agricultural machinery operators said that they would return to the original year !! It is believed that President Zhu's new addition of Zhengzhou Zhonglian's peanut harvester will definitely be a year of inevitable growth in 2019.
Zhengzhou Zhonglian is a well-known brand in the industry. I believe many partners know that the company was founded in 1995 and started with a wheat harvester. It was formerly known as the Zhengzhou Harvester Factory. The main product at that time was of great significance in China's agricultural machinery manufacturing industry. The "Xinjiang-2A" series of self-propelled grain combine harvesters currently focus on three major series of grains, corn and peanuts. They have many loyal users in Henan and even the country, and their reputation in developing countries is getting better and better. Zhengzhou Zhonglian has developed very fast in recent years. The quality of sustainable products and the reputation of users have won the market, and it has become an outstanding leader among domestic agricultural machinery companies.
It can be said that dealers and manufacturers support each other, help and develop together. How does Zhengzhou Zhonglian treat dealers? President Zhu told reporters: "Zhengzhou Zhonglian is very supportive of our distributors. We come here every year to do product presentations and demonstrations. We have cooperated for more than ten years and have great trust."
President Zhu also told reporters that Zhengzhou Zhonglian is an old brand, and her company has been established for nearly 20 years. The local people have very much recognized her company and Zhengzhou Zhonglian's products, including the Three Guarantees service. Quality, machine performance, are very well recognized. "I remember one time, we held a demonstration meeting of Zhengzhou Zhonglian corn harvester. Just after the demonstration, the user had to pay for the harvester on the spot and immediately drove to the field to harvest. He said that he had heard of Zhengzhou Zhonglian's corn harvester is good, but I have not seen the actual harvest effect. I am very satisfied with this, and I picked up the harvester on the spot. "Another user, Zhengzhou Zhonglian ’s wheat harvester, has been using it again in May this year. I bought a new Xinjiang-8, and brought three friends to buy it, and bought a total of four. You can confidently recommend the product you use to others, and it can also explain the user's recognition of the product.
It is a lot of report that distributors and manufacturers shattered their cooperation, but Zhengzhou Zhonglian and Hongtai Agricultural Machinery have been developing together for 15 years, growing together, trusting each other, persevering, achieving each other's success, and ultimately achieving a win-win situation.