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Today is June 8th, the day of the college entrance examination for the students of the ten years in the cold window. On this special day, we interviewed Li Yang, the general manager of Yunsheng Agricultural Machinery Co., Ltd., an agent of Fuyu City, Zhonglian Harvest, a practitioner who quit his job as a university teacher to sell agricultural machinery. On the special day, Mr. Li wished: "The national college entrance examination students, the candidates' ideal universities, contribute to the development of the motherland."
◆ Give up the job as a university teacher and sell agricultural machinery for love
In 2017, Li Yang gave up his job as a university teacher and entered the agricultural machinery industry. After a short time in the industry, he quickly gained the trust and support of users. My first reaction was like most people's doubts: "It's hard to understand giving up a job as a college teacher to sell farm machinery."
Faced with various problems, agricultural machinery agents are able to handle all kinds of problems almost all year round, either dealing with users or on the way of dealing with users. During the peak period of spring plowing and autumn harvesting, many agents are connected by 2 calls, and sometimes it is common to rest for 2-3 hours a night. The most difficult thing is to catch up with the user's vehicle after-sales in winter. The temperature in the northeast is more than minus 20 degrees, and people will freeze for more than 10 minutes. If you encounter subsidy funds that have not been in place for a long time, you will be worried. Many male agents are directly under pressure, and it is even more difficult for the wife of Li Yang, an early operator of Yunsheng Agricultural Machinery.
Li Yang looked at his lover who left early and returned late and felt distressed. Li Yang went to the store to help in his spare time as much as possible. Li Yang from the countryside has no barriers in dealing with users. For models that he does not understand, he humbly asks old mobile operators for advice. After a long time, Li Yang knows all kinds of brands and models. Occasionally make reasonable configuration suggestions to users who are uncertain. Users who came to buy a machine a long time ago have great trust in this part-time college teacher who sells agricultural machinery.
Li Yang not only relieved his wife's burden but also gradually fell in love with the sense of accomplishment brought by this job. In 2017, despite the opposition of his family, Li Yang decided to give up his job as a university teacher to help his wife sell agricultural machinery.
◆ Yunsheng Agricultural Machinery escorts users and sells more than 40 units a year
The night temperature in Fuyu during the winter of Zhonglian’s peanut harvesting machine can be as low as minus 30 degrees.
The author and Yunsheng Agricultural Machinery Sales Manager Wang (right)
Farmers in the Fuyu area of Jilin Province mainly grow the famous "four red peanuts", a characteristic agricultural product in the industry. There are also a large number of local farmers who go to Inner Mongolia to grow peanuts, forming a mature peanut machine industry around the peanut industry. In recent years, self-propelled peanut picking and harvesting machines have become popular among users, which has also attracted local agents to represent different types of peanut picking machine brands. Mr. Li, who is not in a hurry to enter the market, has his own considerations: "The product has a mature period, and I am the agent of the product to help users take the first step."
In 2021, after careful inspection and experience, Mr. Li decided to represent Zhonglian peanut pickers for three reasons: First, Zhonglian peanut machines have the first market share of self-propelled peanut pickers, which have been verified by the vast market and users. Second, many users in the Fuyu area work in Inner Mongolia, so they must consider cross-regional after-sales issues. It is impossible for brands with a small market share to go to Inner Mongolia for after-sales for a few cars. The guarantee solves Mr. Li's after-sales worries; third, the Zhonglian peanut harvesting machine operates faster and has better-operating results, which ensures that users can make money.
In 2021, Mr. Li, a latecomer, sold more than 40 Zhonglian Harvest peanut pickers, becoming the local agent with the most self-propelled peanut pickers.
◆ Zhengzhou Zhonglian escorted the dealers and sold more than 3,000 peanut machines a year
2022 4HZJ-2500A Self-propelled Peanut Picking Harvester
As an enterprise that has been focusing on the research and development, manufacturing and sales of harvesters for 30 years, Zhengzhou Zhonglian has provided more than 200,000 harvester equipment for agriculture. The representative products are the Xinjiang series of harvesters that are continuously updated and iterated. -2 to today's Zhonglian Harvest Xinjiang-9L; a mid-prototype model that has been continuously improved around the corn industry; a phenomenon-level product with a national market share of 45% and a 90% market share in some markets - Zhonglian Harvest Self-propelled Peanut harvesting machine, in 2022, Zhonglian Harvest 2022 4HZJ-2500A self-propelled peanut picking and harvesting machine will be upgraded based on the 2021 model, including 21 details such as comfort, maneuverability and practicality.
While making products well, Zhengzhou Zhonglian has been deeply engaged in offline services, and has set up hundreds of customer reception centers and dozens of spare parts pre-warehouses across the country, which is convenient for customers to consult, test machines and purchase spare parts nearby. In 2022, Zhengzhou Zhonglian Service will add financial means to provide users who purchase Zhonglian Harvest products with zero-rate financial support for 6 months, allowing dealers to sell equipment and users to buy equipment without pressure, and escort dealer sales.
