Shandong Caoxian County is located in the southwest of Shandong, at the junction of eight counties, with a total area of 1969 square kilometers and a total cultivated area of more than 2 million mu. It is a large agricultural county. Driven by the local agricultural machinery authorities, Caoxian actively cultivates new agricultural machinery operators of agricultural professional cooperatives, expands and strengthens agricultural machinery cross-regional operations, agricultural machinery order operations, and “one-stop” operations of agricultural machinery. Development has played a role in promoting.
As a result, Caoxian's agricultural mechanization is developing very quickly, and Guo Mao, general manager of Caoxian Hongjing Agricultural Machinery Sales Co., Ltd. will be deeply touched by this. Recognizing the agricultural machinery market, Guo Maohui established an agricultural machinery distribution company in 2012, which mainly sells small and medium-sized tractor products. With the rapid development of agricultural modernization in Caoxian County, the upgrading of tractors is very rapid, and there are more and more production enterprises.
"I initially represented only one tractor brand. With the rapid development of the agricultural machinery industry, there are more and more brands and more and more horsepower. The most important thing is that the product price difference is becoming more and more obvious, and the user needs are more diverse. As a result, there are as many as six or seven tractor brands that I represent now." Guo Mao would sigh with emotion.
Enter the wheat harvester market
It is also because of the fierce competition in the tractor market and the endless price wars that have caused the tractor market in Caoxian and even the whole country to saturate sharply. Guo Mao predicted that the profit of tractor sales will be getting lower and lower as early as 2017, so he aimed his attention Wheat harvester market. In this regard, Guo Mao will have his own understanding: "Although the saturation of the wheat harvester is not low, but due to the short harvest season, the product use intensity is large, especially there are many cross-regional operation requirements, which also leads to the very rapid replacement of the wheat harvester. The annual market demand is still considerable."
After making the decision to act as a wheat harvester, Guo Mao will start to choose the brand of the agent. Although there are several well-known wheat harvester brands in Caoxian, and the market share is relatively large, Guo Maohui did not choose these well-known local brands, but aimed at Zhengzhou Zhonglian Harvesting Machinery Co., Ltd. The reason for choosing this company's products, Guo Mao would like to see the history of its wheat harvester production and the high cost performance of its products.
According to his knowledge, the predecessor of Zhengzhou Zhonglian Harvesting Machinery Co., Ltd. was Zhengzhou Harvester Factory, which was founded in 1995. It was one of the important manufacturers of the "Xinjiang-2" wheat harvester that was popular all over the country. It can be said that in the decades after the development of Zhengzhou Zhonglian, a considerable part of the inheritance and innovation of the "Xinjiang-2" wheat harvester. Based on this understanding, Guo Mao will trust the quality and reliability of the wheat harvester under the "Zhonglian Harvest" brand. In addition, the sales price of the "Zhonglian Harvest" brand wheat harvester is lower than that of other brands, and the price is higher, and the users are more acceptable.
"Zhonglian Harvest" wheat harvester is well recognized by users
Although Guo Maohui acted as the agent of the "Zhonglian Harvest" brand wheat harvester in 2017, although the first year sales were only 7 sets, he was not discouraged and was psychologically prepared for this. "Actually, it is very good to sell 7 units in the first year. After all, it is the first year agent. It is difficult to quickly enter the local fixed wheat harvester market."
But it was also the first seven "Zhonglian Harvest" brand wheat harvesters in the first year, which opened the door of the local tight market for Guo Maohui, and provided a new and more cost-effective choice for agricultural machinery users in Caoxian. In the following years, sales volume has been rapidly increased. In 2019, nearly 30 units were sold. In the agricultural machinery industry market, the overall market decline has reversed the market growth, injecting a lot of vitality into Guo Maohui's Hongjing Agricultural Machinery Sales Company.
The reason why users abandon the wheat harvester brand used in the past and choose "Zhonglian Harvest", a relatively rare product in the local area, Guo Mao will summarize four main reasons based on user feedback.
First, the price is high, and the price of the "Zhonglian Harvest" wheat harvester product is lower than that of other brands, and the user has less pressure to buy it;
Second, the product quality is highly reliable. Although the price of the "Zhonglian Harvest" wheat harvester is lower than some other brands, the quality is not inferior. After a high-intensity operation in the harvest season, many users will also conduct cross-regional operations. , But there are basically no major quality problems;
The third is high returns. On the basis of lower prices, the "Zhonglian Harvest" wheat harvester has a fast harvesting speed, does not run grain, and has a very low breakage rate. Farmers are very recognized and all are waiting in line to use it. Well-done users can earn 80,000 a year, and on average, they can generally have income of 50,000 or 60,000;
Fourth, the after-sales service is guaranteed. Although the product quality is very reliable, there is basically no after-sales problem, but Zhengzhou Zhonglian manufacturers will still actively contact the user to understand the status of the machine and promptly advise some maintenance matters. The user is very satisfied with this.
Based on the above four advantages, Guo Mao believes that the market potential of the "Zhonglian Harvest" wheat harvester is very large, and the future sales will still be a breakthrough. It is also through the recognition of the "Zhonglian Harvest" wheat harvester that Guo Mao will continue to represent the corn harvester products of Zhengzhou Zhonglian in 2019, and plans to begin to represent the peanut picking harvester products of Zhengzhou Zhonglian this year.
Through its reliable product quality and excellent market performance, Zhengzhou Zoomlion has won the cooperation of many distributors like Guo Maohui in recent years. Product sales are also growing against the trend and rising. The corn harvester and peanut picking harvester markets have achieved outstanding results for all to see.
