Brand Re-Upgrading and the Establishment of Zhonglian Harvest"User Club"

2023-05-05

Brand Re-Upgrading and the Establishment of Zhonglian Harvest"User Club"

Since 2017, Zhengzhou Zhonglian Harvest Machinery Co., Ltd. has been actively promoting brand upgrading and continuously enhancing product competitiveness and market influence. In addition to actively participating in regional and national exhibitions, the company has also continued to launch brand advertisements and promotional videos on major domestic media platforms to enhance the exposure and recognition of its brand. At the same time, Zhonglian Harvest also pays attention to maintaining the users reputation and continuously improving after-sales service, which has won the trust and praise of the most of dealers and users.

In terms of product improvement, the company has continuously improved the quality and performance of its products, launched a series of new products with strong adaptability and more stable performance. In particular, the self-propelled peanut harvester developed and produced by Zhonglian Harvest has steadily ranked in the market performance for many years in a row.

User Club Established and Brand Upgraded Again

In 2023, Zhengzhou Zhonglian Harvest Machinery Co., Ltd. took its service one step further by establishing "User Club" and awarding the first batch of "Users" certificates to 30 user representatives. According to Mr. Zhao, the director of marketing department, the first batch of 30 user representatives were awarded "user" certificates, "With the increasingly complex market environment and intensified competition, the agricultural machinery sales market is also facing severe challenges. But we are still full of confidence. Especially for peanut harvester market, we still see a huge growth and potential, and the only way to expand market share and gain customers' trust is good service. Create a more intimate and connected service platform to provide more distinguished services to end users."

The "User Club" is a new service provided by Zhengzhou Zhonglian Harvest Machinery Co., Ltd. for users, aiming to provide more comprehensive, professional and efficient services to provide users' better experience. By optimizing the service in all aspects and providing more comprehensive professional technical guidance and after-sales service, it makes the user experience more satisfactory. At the same time, through the user's product updating suggestions, to provide support for the company's products and improvements.

After all, the initiative of setting up "User Club" by Zhengzhou Zhonglian Harvest Machinery Co., Ltd. further strengthens the company's advantageous position in the end-user market, demonstrates the company's enterprise spirit of customer first and quality service, better meets the needs of customers and becomes a great brand in their hearts.

The market is challenging but confidential

National Emission Standard III to IV (Vehicle Exhaust Emission Standards) is a major event in the agricultural machinery industry, the user of thecombine harvester has formed a great challenge. This is not only because the cost of the National IV engine is higher, but also because the maintenance requirements of the engine are higher, making a higher threshold and difficulty for users to buy and use.

For users, the upgrade of National Emission Standard III to IV has increased their financial burden, bringing a lot of pressure on their purchasing of agricultural machinery. In addition, the purchase of National Emission Standard IV agricultural machinery will also have to consider its operation and maintenance costs, which will further increase the financial burden of users.

In order to help users deal the challenges brought by the upgrading of National Emission Standard III to IV, Zhengzhou Zhonglian Harvest Machinery Co., Ltd. has strengthened communication and exchanges with users, and continuously optimized and improved its own products and services according to customers’ needs and feedback. At the same time, the company has also reduced the cost of National Emission Standard IV agricultural machinery as much as possible while ensuring product quality, to alleviate the financial burden of the users purchasing the combine harvesters.