Peanut Combine Harvester Industry "Matthew effect" Is Prominent, And The Strong Always will be Strong!

2023-08-10

Peanut Combine Harvester Industry "Matthew effect" Is Prominent, And The Strong Always will be Strong!

        Domestic peanut mechanized harvesting method took two completely different technical routes, one is the combined harvesting, taking the technology route of Taiwan Yunong  TPH3252 peanut combine harvester. The real meaning of the combined harvesting can achieve the function of digging, soil removing, peanut picking and peanut collecting at one time, the domestic well-known brands are Shandong Linyi Dongtai and Jiangsu Yuchengguoyuan; The second route is the segment harvesting, that is digging, drying, peanut picking and peanut collecting, which will use the seedling killing machine, peanut digging machine, peanut picking combine harvester, which is the most critical harvester is the peanut picking combine harvester, has become an independent product category in China. Zhengzhou Zhonglian Harvest as the representative of the national brand has made this product into a powerful industry.　

The large-scale planting mode of peanuts finally chosed to harvesting in segments. More than 100 years ago, Adam Smith revealed that the division of labor can produce efficiency in the《Wealth of Nations》, this law is also applicable in agricultural production. Compared with the combine harvester, peanut segmented harvesting is more in accordance with domestic agronomic habits, can also produce higher efficiency. So in recent years, Zhengzhou Zhonglian Harvest as the representative of the picking peanut combine harvester has become the mainstream of the domestic peanut combine harvester model, and has developed into a new industry with a production value of 1.5 billion RMB.

First, the peanut planting acreage has increased restoratively, and the demand for peanut harvesters has strengthened.

Peanut is an oil crop which occupies a larger planting acreage in China, and it is also an oil crop that can achieve self-sufficiency in China. Except the Tibetan Plateau, Hong Kong and Macao, peanuts are planted in every other regions, and the annual average planting acreage of Henan Province, which has a larger planting acreage, exceeds 2.5 million acres, and the rest of ord-er are: Shandong, Hebei, Guangdong, Anhui, Guangxi, Sichuan, Jiangsu, Jiangxi, Hubei, Hunan, Liaoning, Fujian and so on.

Affected by the epidemic, low peanut prices, the replacement of peanut oil by soybean oil and corn oil, and the recovery increase of soybean and wheat planting acreages, the domestic peanut sowing acreage in 2022 was 3,895 thousand hectares, which had a decrease of 910.29 thousand hectares compared with 2021. It decreased proportionally by 23.37%.

While the area is decreasing, the main peanut producing areas in China in 2022 were drought and flood, resulting in a 20%~25% reduction of production, and the total supply gap of peanuts in China in 2021/2022 will be as high as 4.312-5.2275 million tons according to USDA caliber data.

Grain, vegetable, oil, this is a major event involving the national economy and people's livelihood, the 2023 Central Document No. 1 clearly puts forward, to expand soybean planting, in the policy promotion and agronomic level of the improvement of measures and other incentives, it is expected that the national oil crops area production in 2023 will have a obvious increas-e.

At the "China Agricultural Outlook Conference", the Rural Economic Research Center of the Ministry of Agriculture and Rural Affairs reported that China's oil production is expected to reach 38.4 million tons in 2023, which has an increase of 5.1% compared to the previous year. Among them, the area and production of peanut will be obviously improved, the production is expected to reach 17 million tons, which will have a recovery increase, the production of oil sunflower, sesame and other specific oil crops will increase steadily, and it is expected that the self-sufficiency rate of China's edible vegetable oil will reach about 32% in 2023.

From the market research of spring peanut production area and the recent wheat stubble summer peanut production area, the results of the relevant institutions research results, this year, on the one hand, the local government attaches importance to the planting of oil crops, are doing everything possible to protect the area and ensure the production; On the other hand, "scarcity goods is more expensive", the huge gap in the market and the stable rise in prices have also strengthened the confidence of peanut farmers, so in 2023 the domestic peanut planting area will have a recovery growth, especially the advantageous production area of several main producing areas will recover faster.

There is a positive correlation between peanut planting area and peanut harvesters, based on historical data, the year of the planting area increases, the demand for combine harvester will increase, and vice versa.

Therefore, in 2023, the peanut combine harvester industry is more favorable than bearish. Although there are factors in the price increase of peanut combine harvester due to National IV upgrade, the subsidy for peanut combine harvester in the main peanut producing areas has not been reduced, which is helpful to maintain the enthusiasm of users to buy peanut combine harvesters.

Secondly, the "Matthew effect" is prominent, and the strong always will be strong

Peanut combine harvester was originally a very niche subdivision industry, which had not been valued by large enterprises for a long time, before 2015 only Zhengzhou Zhonglian Harvest, Henan Yudechang and other three or four companies engaged in peanut picking combine harvester production, but after 2015 with in acceleration of domestic land circulation, peanut scaled planting continued to improve, large-scale agriculture had a natural demand for high-efficiency agricultural machinery, so the demand for peanut picking combine harvester with efficiency advantages began to increase.

After the industry sales exceeded 5,000 units in 2019, many domestic enterprises that originally produced wheat, rice and corn combine harvesters, such as Weichai Lovol, Zoomlion, World Agricultural Machinery, Shandong Juming, Changzhou Changfa, Xingguang Agricultural Machinery, Gold Dafeng and so on, almost all entered the peanut combine harvester industry. 

As enterprises flocked in, on the one hand, it intensified the competition in the industry, on the other hand, the competition continued to force enterprises to produce higher efficient and better quality harvesters, and good harvesters further promoted the improvement of the scale level of peanut planting.

Therefore, the domestic peanut planting acreage reached 11872 acres in 2021, and the sales of peanut picking combine harvesters exceeded 7,500 units in this year, which means that in theory, there is one peanut picking combine harvester on average 1647 acres, but in fact, in Shandong, Henan and other areas, which is suitable for harvester harvesting, a peanut harvester can serve 247-494 acres of peanuts.

The entry of dozens of enterprises intensified the industry competition, at the same time, it also diluted early marketing promotion of the industry and user education costs, and competition also made truly powerful enterprises stand out, such as Zhengzhou Zhonglian Harvest, which has become more and more courageous in recent years , not only the company's sales are increasing, but also market share is also improving. Zhonglian Harvest peanut combine harvester is a recognized brand in the industry at present.

Thirdly, thirty years to take the  quality route,  Zhengzhou Zhonglian Harvest still did this in the era of National Fourth

In China, Zhonglian Harvest is a well-deserved peanut combine harvester expert, leading the industry sales for six consecutive years, and Zhengzhou Zhonglian Harvest peanut combine harvester iterative upgrade has been more than six times, in 2023 non-road China IV emission standard implementation of the year, Zhengzhou Zhonglian Harvest launched a new upgrade 4HJL-6(G4) combine harvester on the basis of the sales leader of the 2022 model 4HJL-6 peanut combine harvester .

Zhonglian Harvest H6 peanut picking combine harvester adopted the international advanced "tangential flow+longitudinal axial flow double drum" peanut picking and cleaning technology, equipped with a 175 hors-epower famous engine, sufficient power reserve, high power, strong performance, an-d the harvesting operation is in the lead; The uniquely designed picking header is equ-ipped with a 900mm widened bridge, which can  clean up and feed smoothly without clogging, greatly improving the operation efficiency; The material of the bridge conv-eying rake rod is thickened, and the active sprocket adopted a steel sprocket, which is more wear-resistant and durable; The harvester adopted "tangential flow+longitudinal axial flow double drum" peanut picking technology with thorough separation and low breakage rate.The harvester adopted a new design, the appearance is more beautiful and fashionable, and the front wind shield of the cab adopted double laminated circular glass. The effect of dustproof and noise reduction is great.

Compared with the 2022 model combine harvester, the cab of the 2023 model harvester has added assistant seat, enlarges driving space, which is convenient for the cross-regional operation.The diameter of the gearbox clutch plate is upgraded to 275mm, the bearing capacity is increased by 20%.The grass-excluding system has also been upgraded a lot, first of all, the fixed knife is added, the crushing effect is better, and the blockage is avoided; Secondly, the fan shaft is thickened and has a longer service life; Finally, the grass-excluding fan speed is enhanced, and the grass-excluding effect is better. For the convenience of the operator, the 2023 model H6 combine harvesters are also equipped with a toolbox and a water tank, highlighting the humanized design.

In general, Zhonglian Harvest peanut combine harvester created product with more advanced technology , thicker materials and more humanized design, which is popular to users and recognized by the market.

Therefore, Zhonglian Harvest has adhered to the quality route for thirty years, and the Zhengzhou Zhonglian Harvest peanut combine harvester in the national IV era will still go further and further on this road.